WACO business students learn the power of marketing
WAYLAND — Eight of Mark Cremer’s general business students at WACO High School received a real-life lesson on operating a business recently.
The students launched a small-business project, making a product and then selling it during a Friday enrichment day (part of the school’s “plus one” activities).
Students made a Bruffin (brownie based in a muffin pan). The students were divided into four teams of two that rotated through four different job descriptions each of the four days they were making the Bruffins.
Two comprised a mixing crew followed by a panning crew and winding up with a baking and bagging crew. The last crew was for cleaning up.
Students used the FACS room and the kitchen equipment in that classroom to do their work. Ingredients were purchased which determined the project’s total expenses. Following discussion on a price for the product, the students settled on the price they thought would generate a reasonable profit.
Shop was set up in the lunch room on a Friday enrichment day. Results were mixed. While customers seemed to like the project, sales were disappointing and did not cover costs.
In an effort to minimize losses, the leftover Bruffins were taken door-to-door in Wayland and marketed at various businesses.
Cremer said the WACO community stepped up to help the students out. The entire inventory was sold after making one final stop at WACO Elementary School in Crawfordsville.
By not taking a wage, the profits from sales ($80) doubled the expenses ($40).
The class, Cremer said, is planning on conducting its next sale at a winter sporting event, hoping there will be more demand for the product.
Profit earned by the class through its first sale was donated to the WACO Booster Club.