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Performance inspired nutrition: whey more than you think

Jul 27, 2017

Hy-Vee Dietitian


Do you want protein from a company that puts its customers’ needs first? Then check out newcomer Performance Inspired Nutrition. Performance Inspired Nutrition was started when entrepreneur, actor and producer Mark Wahlberg and former 25-year EVP/CMO/GM at GNC, Tom Dowd, were inspired to supply their loved ones with trustworthy sports nutrition products that use natural ingredients without any synthetic additives or fillers. The products are also gluten-free.

Protein is critical to building and maintaining muscle mass. Despite what many think, athletes are not the only ones who have a need for more protein. The aging population, those looking to lose fat mass and the ill or injured have increased needs for protein too. Performance Inspired Whey Protein contains 25 grams of protein per serving, plus it has probiotics and fiber to help with digestion and keep one from feeling bloated.

The current recommended daily allowance for protein is .8 grams/kg of body weight, but there are many people who can benefit from adding more protein to their diet.

Athletes’ needs vary based on timing, duration and intensity of activity, which is why Performance Inspired Nutrition came out with Ripped Whey Protein. Not only does it contain the same 25 grams of natural protein as the original, it also contains caffeine to enhance performance and 4 grams of the amino acid leucine per serving. Leucine is the key amino acid for building muscle, and you would have to drink four cups of milk or eat 6.75 ounces of chicken to get close to that amount. The Academy of Nutrition and Dietetics and the American College of Sports Medicine have recommended athletes consume 1.2 to 2.0 grams of protein per kg of body weight per day.

If you’ve been cutting your calories to lose weight, there is a good chance you are losing muscle along with fat. However, studies show that eating more protein, or at least 1.2 grams/kg of body weight per day, in conjunction with resistance exercise, reduces the amount of muscle lost during calorie restriction. This is especially important since muscle burns more calories at rest.

As we age there is a natural loss of muscle strength and function. Studies show that someone over the age of 65 needs more protein to maintain muscle and protein balance than someone who is younger. This may be because we become more resistant to muscle building as we age. Therefore, it is important for the aging population to continue weight training and increase their protein intake to 1.2 to 1.6 grams/kg of body weight per day.

Performance Inspired Whey Protein powder isn’t just for a post-workout shake. Try mixing it in oatmeal for a high-protein breakfast choice, blending it into pancake mix for high-protein pancakes, adding it into a fruit smoothie for an antioxidant- and protein-packed snack, or mixing it with yogurt for an evening treat to aid in muscle protein synthesis overnight. No matter how you use it, you can feel good about giving your body the quality protein it needs.

Source: Hy-Vee Dietitians

The information is not intended as medical advice. Please consult a medical professional for individual advice.

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