Mt Pleasant News

Wash Journal   Fairfield Ledger
Neighbors Growing Together | Nov 22, 2017

Practical Farmers of Iowa plan two area field days on Sept. 4

Aug 27, 2013

As more consumers express interest in local food and agriculture, adding specialty crops or agritourism opportunities to a farm can be a profitable way to diversify and cash in on a growing market sector.

To bring more attention to these opportunities, Practical Farmers of Iowa is hosting two related field days on Wednesday, Sept. 4, at 9:30 a.m. and 12:30 p.m. at Mogo Organic Farm in Mt. Pleasant and Harvestville Farm in Donnellson, located about 22 miles apart.

The field days are being held in tandem to highlight strategies related to agritourism, specialty crops and related topics. Both events are free and open to the public. Lunch will be served at 12:30 p.m. at Harvestville Farm. While you don’t have to attend both events, they were planned to complement each other. RSVPs are appreciated for the lunch. Please reply to Lauren Zastrow at or (515) 232-5661 by Monday, Sept. 2.

The first event – “Collaboration as a Beginning Farmer Strategy” – will take place at Mogo Organic Farm, run by Morgan Hoenig. It will focus on growing specialty crops, unique collaborations and efforts to build an agritourism and retail barn featuring a walk-in cooler, Coolbot and vegetable preparation and retail areas. The event is sponsored by Iowa State University’s Alliance for Cooperative Business Development. The farm is located at 2542 Iowa Ave., about one mile south of Mt. Pleasant. Look for two high tunnels and a large, brown barn.

Hoenig who has been farming since 2007, grows vegetables and flowers on three cultivated acres and wild-harvests on another 100 acres nearby, in addition to raising bees. She is also a current PFI Savings Incentive Program enrollee who is being mentored by Adam and Julie Hohl of Harvestville Farm. Recently, Hoenig helped launch a three-farm marketing collaboration that resulted in Green Share Organic CSA as well as a shared-use equipment research project. In addition to providing an overview of the CSA and how it works, other topics will include: high tunnel production for late-summer and winter crops; vegetable land conversion and improvement with cover crops; getting started in agritourism; and specialty crop machinery sharing.

“Collaboration on the CSA has worked because so far, my farm has been a one-woman project,” Hoenig said. “I got to the point where I realized I couldn’t do so many different crops all myself. With Green Share CSA it’s been 100 percent better. Earlier this spring we were all going to plant peas, but the other two farms had a lot more rain than I did and couldn’t plant. But I still had peas, so we were still able to have peas in the CSA boxes.”

Additional speakers at Hoenig’s field day will include: Linda Naeve, ISU Extension value-added ag specialist; Georgeanne Artz, ISU Department of Economics; Laurie Roberts, of Long Creek Acres Organic in Ainsworth and one of Hoenig’s farm collaborators; and Lori Graber, of Providence Organics in Crawfordsville, and the third farm collaborator.

The second event – “Dissecting the Specialty Farm Experience” – will take place at Harvestville Farm, run by Kathy Hohl, her son Adam Hohl and daughter-in-law Julie, and will explore the Hohl family’s diverse on-farm strategies that integrate agritourism, value-added products and specialty crop production. The farm is located at 1977 Iowa Route 2, about two miles east of downtown Donnellson on the north side of the road. The field day is sponsored by Iowa Fruit and Vegetable Growers Association, Lee County Soil and Water Conservation District and the Women, Food and Agriculture Network.

Topics covered will include: hosting field trips and business groups; liability and insurance issues; agritourism marketing methods; value-added practices; adding specialty crops to a row-crop operation; labor, economics and marketing efforts past and present; and planting techniques, insect control and harvest methods.

Guests can tour the Retail Barn with sales floor, play area, educational area and corn maze, as well as a design area where visitors can create wreaths, harvest baskets, scarecrows, birdhouses and more. The day will also feature a wagon ride tour of the fields that include 35 acres of pumpkins, squash and hard-shell gourds spanning more than 100 varieties, and attendees will hear the specifics of creating a destination farm and managing it over time.

“We’ll be glad to talk about what has worked for us, and what has not, how we have gradually added what we have, and our plans for additional venues and activities in the future,” Adam says, adding that “running a specialty farm takes a lot of hard work and dedication. There’s a big learning curve.”

Harvestville Farm is part of a fifth-generation family farm in southeast Iowa. A few years after converting a portion of their 700-acre row crop farm, the Hohl family now manages 45 acres of specialty crops and rents the remainder out.

Practical Farmers of Iowa’s 2013 field day season features more than 40 field days around Iowa. All field days are open to the public, and most are free to attend. For the entire field day schedule, visit or call the PFI office at (515) 232-5661 to request a 2013 Field Day Guide.


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